Gavin Purcell
Emmy-winning showrunner turned Fractional AI Creative Officer. I help media, entertainment, and creative teams actually use AI, not just talk about it.
What I do now
I work as a Fractional AI Creative Officer. That means I embed with a company for three to six months and build the AI workflows their teams will genuinely use, rather than handing over a deck and disappearing. The work usually starts with a hands-on workshop, moves into rebuilding one or two real production processes, and ends with a team that no longer needs me. I also deliver keynotes on where AI is taking media and what creative people should do about it.
Alongside the advisory work, I co-host AI For Humans with Kevin Pereira, a twice-weekly show that breaks down artificial intelligence for a mainstream audience and cuts through the hype to focus on what is actually useful. I am also Co-Founder of AndThen, an AI audio storytelling platform, and I build a steady stream of experiments in public, including The Fishbowl, an open source AI focus group simulator, and Fig & Moss, an ongoing AI-made animated series.
What I did before
I spent more than twenty years making things people watch. I was Showrunner for The Tonight Show Starring Jimmy Fallon, where I helped define what late-night looked like once the internet became the main stage. Before and after that I built and led creative teams at Vox Media and G4, launched shows that turned into cultural touchstones, and worked with everyone from major networks to very early stage startups.
The work earned multiple Emmy awards and reached hundreds of millions of viewers. The part I care about more is that a lot of it mattered to the people who watched it. That is the same standard I bring to AI work now: the question is never whether a tool is impressive, it is whether it makes the thing you are making better.
Why media teams hire me
Most AI consultants have never had to ship a show on a deadline. I have. I know what a production schedule actually looks like, where the real bottlenecks are, and which parts of a creative process should never be automated. That combination, someone who has run a large creative operation and who also uses these tools every single day, is the reason people call.