Gavin Purcell · Fractional AI Creative Officer

Your AI strategy needs a showrunner.

I ran The Tonight Show, won an Emmy, and co-host AI For Humans. Now I help media, entertainment, and creative teams actually ship with AI: strategy, workshops, and keynotes from someone who builds with this stuff every day.

Gavin Purcell
The RundownProof of work
  • AI For Humans

    Twice-weekly AI show with Kevin Pereira. New episodes Wednesday and Friday.

    Watch
  • The Fishbowl

    AI focus-group simulator. Designed, built, and shipped solo with AI coding agents.

    Try it
  • AndThen

    Interactive audio storytelling startup. Backed by a16z Speedrun.

    Play it
  • The Tonight Show

    Emmy-winning showrunner. Two decades in TV and digital, 100M+ viewers reached.

    The story

Creating Content That ConnectsOver Twenty Years of Experience

I've built a career creating content that resonates, from network television to digital media to podcasting.

As Showrunner for The Tonight Show Starring Jimmy Fallon, I helped redefine what late-night television could be in the digital age. I've led creative teams at Vox Media and G4, launched shows that became cultural touchstones, and worked with everyone from major networks to innovative startups.

My work has earned multiple Emmy awards and reached hundreds of millions of viewers across platforms. But what I'm most proud of is creating content that doesn't just perform well, it matters to people.

These days, I'm helping others navigate the biggest shift in media and technology we've seen. As co-host of AI For Humans with Kevin Pereira, I break down artificial intelligence for a mainstream audience, cutting through the hype to focus on what's actually useful. And as Co-Founder of AndThen, I'm building my own AI audio start-up focused on putting these sorts of tools in a real product that's entertaining and educational.

Whether I'm consulting, creating, or speaking, my goal remains the same: make complex things accessible and help people succeed in a changing landscape.

Emmy-Winning Showrunner

Emmy-Winning Showrunner

Showrunner for The Tonight Show Starring Jimmy Fallon, creating innovative content that defined late-night digital presence

Digital Media Pioneer

Digital Media Pioneer

Built and led teams at Vox Media, G4, and many more media companies, transforming how audiences engage with digital content

Media Strategist

Media Strategist

Guiding companies through media transformation with proven frameworks and hands-on experience

Podcast Host

Podcast Host

Co-host of AI For Humans with Kevin Pereira, making artificial intelligence accessible to millions

20+
Years in Media
Emmy
Award Winner
100M+
Viewers Reached

AI For Humans

Visit Show Website →

Co-hosted with Kevin Pereira, AI For Humans is your twice-weekly guide to understanding artificial intelligence. We cut through the hype, explain the tech, and focus on what actually matters — making AI accessible, entertaining, and useful for everyone.

The Podcast

New episodes every Wednesday and Friday breaking down AI news, tools, and trends. From frontier model updates to groundbreaking research, we make it all understandable and entertaining.

  • In-depth AI news analysis
  • Expert guest interviews
  • Practical tool demonstrations
  • Real-world applications
Listen Now →

Why Listeners Trust Us

We don't just report on AI, we help you understand it. No hype, no fear-mongering, just honest conversations about the technology that's changing everything.

"Hands-down the best pure AI podcast for everyday users, offering essential updates as the space rapidly evolves."

— W. Nutt, Apple Podcasts

"A great way to keep up with what's going on in the industry with a plain English lens. They're actually easy on the ears and funny too!"

— jthakeus, Apple Podcasts

Your Idea. Four AI Experts. One Honest Conversation.

The Fishbowl is an AI-powered focus group simulator I designed and built. Assemble a panel of AI experts, drop in your idea (or a whole pitch deck), and watch them debate it live in a pixel-art roundtable. Jump in with your own questions, then walk away with an honest debrief.

I built the entire thing with AI coding agents, from the PixiJS scene to the panelist brains, and shipped it solo. It's my proof-of-work for what one person can make with these tools right now.

The Fishbowl is free to use and open source, so you can grab the code on GitHub and run your own panel with your own API key.

Step Up To The Glass

A Fishbowl session: four pixel-art AI panelists debating an idea around a roundtable

Four AI panelists mid-debate. Every session gets a different panel, a real argument, and a written debrief you can export.

Try The Fishbowl →

Play The Conversation

As Co-Founder of AndThen, I'm building the future of interactive audio storytelling. AndThen lets you control human-crafted audio experiences with your voice, creating entertainment that's both immersive and responsive to your choices.

We've built a custom AI pipeline and engine that allows for multiple AI agents to join you in an interactive conversation that you, the human control.

Backed by a16z Speedrun, AndThen is pioneering a new medium that demonstrates how AI tools can enhance creativity rather than replace it.

Watch the AndThen Launch Trailer

We used AI tools to create the launch trailer, including face-swapping ourselves into famous viral tech videos to explain what AndThen is all about.

Try AndThen →

Let's Work Together

I work with media companies, entertainment brands, and creative teams that know AI matters but need someone who has actually shipped with it. Three ways in:

Workshop

The AI Jumpstart

A half-day or full-day working session for creative and media teams. Not a lecture: your team leaves with working AI workflows built on your actual projects.

What's Included:

  • Hands-on with your team's real work
  • Tool stack recommendations you can defend
  • Workflows your team keeps using Monday
  • Follow-up playbook

Ongoing Advisory

Fractional AI Creative Officer

Senior AI leadership for your creative org without the full-time hire. A typical engagement runs three to six months: recurring working sessions with your team where we ship real workflows, not decks. Limited to a few teams at a time.

What's Included:

  • Monthly strategy and roadmap sessions
  • Tool and vendor evaluation
  • Team upskilling plan
  • Direct line to me between sessions

On Stage

Keynotes and Speaking

Two decades of TV plus daily hands-on AI, on your stage. Funny, practical, zero hype.

Current talks:

  • AI for Actual Humans: What’s Real, What’s Hype, and What to Do About It
  • The AI-Native Studio: How Creative Teams Will Work in 2027
  • Custom talks built for your audience

Frequently Asked Questions

Ready to Start a Conversation?

Tell me what you're working on. The budget question just helps me point you at the right offer.

I read every inquiry myself and reply within two business days. Prefer email? gavin@gavinpurcell.com