Archive for September, 2008

09
Sep

Engaging Audiences With Twitter - CNN Doing Something Right

I’ve been enjoying CNN’s recent forays into social media and watching them both struggle and succeed with how it’s used.

Rick Sanchez’s new show on CNN launced today called “Rick Sanchez Direct” (no website guys?) and it’s going to be one to watch. Real time interaction isn’t something that’s been done too often with the internet masses and I’m not exactly sure how they’re vetting info as it comes in.

Rick’s twitter account is here and worth following if for no other reason than to experiement in being part of the conversation.

Oh, BTW, obviously this is something I find very interesting and think I may try to find a way in include aspects of it in Late Night or at least convince TPTB to try it. Going to be a lot of fun experimenting.