Techcrunch has the first big look at Hulu, NBCU & News Corp’s not-You Tube.
Interesting things of note:
- No user gen content. Interesting recognition that this battle isn’t about UGC but more about who owns TV distribution (or what was TV distribution) in the future.
- Movies. According to TC, movies are going to be availible to watch over the service. On-demand movies from anywhere? Netflix, meet your new competition. Oh, and the competition happens to make the content. Sorry.
- Embeddable players. This could be big. Imagine a Ning page built around Lost with the last four episodes of Lost embedded in it? That’s pretty sweet.
- But wait! Stuff goes away after five weeks? Hmmm. This is going to be strange. While I disagree with TC about the long tail possibilities of this stuff (I just don’t believe that after five weeks something from MSM has that much breakout potential), I do think it’s weird that users are going to see a lot of black boxes embedded pages.
Anyways, it’s going to be an interesting ride from here on out.
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